Sheriden Rhodes: Five years ago (in 2002), Sheriden was named the Australian Society of Travel Writers/Air NZ Travel Writer of the Year (Trade/Industry). She has gone on to specialise in the business of travel - covering the travel trade, business travel, aviation, cruise, hotel and MICE sectors. She has a passion for writing about what makes the travel industry tick, as well as its personalities. Sheriden has worked on leading travel industry titles - Traveltrade NZ, Traveltrade Australia, Travel Week, mice.net and OAG Flight Guide (Asia Pacific).